The Glasshouse
Client
The Glasshouse
Services
Social & Digial
Studio
Overview
THE GLASSHOUSE is a non-surgical aesthetics clinic under The Private Clinic Group. Launched into a hyper-competitive market dominated by either budget-driven medispas or ultra-medicalised clinics, THE GLASSHOUSE needed to carve out a space that felt both elevated and emotionally engaging. It had to establish itself as more than just another clinic and instead feel like a destination, one where artistry and science meet.
The brief
In a category that swings between the overly clinical and the overtly commercial, THE GLASSHOUSE needed a design identity that communicated trust and expertise, but also everyday relevance. It had to feel luxurious without alienating new customers.
This wasn’t about building a founder-led influencer brand or sticking a logo on a clinic wall. It was about creating a distinctive world that could stretch across treatments, channels, and growth phases, and still feel cohesive.
The solution
We began by building a brand world around the core platform: “where science meets artistry.” This idea became the north star for every design decision from the crisp, tech-inspired typography to the soft editorial textures and clean colour palette that sat confidently between high fashion and clinical credibility.
The brandmark was deliberately minimal and modular, giving us flexibility across social, digital and in-clinic applications. Photography was elevated and directional, blending technical precision with emotional softness. Importantly, every element was crafted for digital-first environments, built to stop thumbs mid-scroll and perform across channels.
To support growth, we built a scalable system and introduced a campaign structure that delivered fresh creative energy every six weeks, covering CRM, web, social and in-clinic materials. These weren’t just cosmetic tweaks, but carefully constructed mini-worlds that drove urgency around treatments, while deepening the emotional connection to the brand.
The impact
The brand launch transformed THE GLASSHOUSE into one of the group’s fastest-growing clinics. Enquiries increased by 700%, bookings grew ninefold, and web traffic rose 64%, all without any paid search investment. CRM campaigns averaged a 51% open rate, and the flexible design system continues to power seasonal campaigns and new service launches.