CleanCo

Clean G Pink VIP Picnic—

The Brief

CleanCo enlisted our help to launch Clean G Pink, the strawberry flavoured gin replacement. Our role was to create an eye-catching pink inspired moment and engage a community of VIPs who would be able to authentically talk about the new alcohol inspired flavour gin without the hangover.

Action

We created Instagram worthy pink seeding kits that celebrated the end of summer with CleanCo’s new Clean G Pink as the focal point. Sourcing Polarboxes, eco picnic blankets, rose gold glass straws, gin tumblers and the fresh ingredients to create the perfect serve, we secured 16 VIPs with fitness, fashion, lifestyle profiles to produce Instagram swipe-up story content to highlight the superior taste of Clean G Pink.

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Impact

Over the launch weekend, we achieved 36 pieces of content with partners who had an overall reach of 1.3M following the success of the launch, CleanCo are working with The Prophets on a long-term gifting programme.

Social Media

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