We first started working with CleanCo at the end of December 2020, so we knew we had to move quickly to make an impact during Dry January - a key cultural moment in the calendar for any non-alcoholic brand within the F&B world.
As a means to drive awareness and create brand fame quickly, we revised CleanCo’s funding raise announcement, optimising a fresh story with inclusion of CleanCo’s latest uplift sales stats and hugely impressive year-on-year figures.
We secured over 30 pieces of quality coverage with top tier titles across national, business and trade media.
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