Dip & Doze

Re-defining bedding—

The Brief

The quality sustainable homeware brand, Dip & Doze, enlisted the help of The Prophets to place their bed linen into the hands of key tastemakers within the interior and lifestyle space. Our brief was to procure 10 VIPs to organically interweave hero items into their stylish abodes and underpin Dip & Dozes’ superior quality and luxury level product offering.

Action

We tapped our little black book of contacts to secure brand partners to produce trackable instagram stories and static grid post content.

Every visual honed in on the intricate details of the bedding, from the coconut button fastenings, through to the delicate stitching on the pillow cases, all assets seamlessly worked together to highlight the premium nature of Dip & Dozes’ bedding and towelling range.

Dipanddoze bedroom 431
SET ONE 769 Blue
Dipanddoze bedroom 695 2

Impact

Over a period of one month, we achieved an incredible 52 pieces of content including seven static grid posts, with partners that had an overall reach of 350k. Tastemakers included the likes of fashion, beauty and lifestyle influencer Gabrielle Bassett, macro interior and styling VIP Calista, aka The Barn At Manor Farm, and celebrity dresser Carrie-Ann. With the success of our gifted content Dip & Doze are now engaging The Prophets on key product launches throughout the year to help bring their enviable bedding home.

IMG 0671
FOUR MAXI FLAX 1

Social Media

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