INEOS

The Brief

INEOS Hygienics is one of the largest producers of high purity ethanol in the world. When the pandemic hit, the company was determined to join the frontline response. It built seven new factories in just ten days to ramp up production and respond to the urgent global demand for high quality hand sanitiser. An established B2B brand, our job was to raise awareness of a new consumer facing product line.

Action

With a growing portfolio of top line sports sponsorship, including Mercedes-AMG Petronas Formula One, INEOS Grenadier Cycling Team, All Blacks Rugby and Tottenham Hotspur FC, the company approached The Prophets to help leverage these assets to establish brand equity and an understanding of its products, moving away from a pandemic necessity to an equitable lifestyle offering.

Connecting the worlds of MF1 and INEOS Hygienics on the eve of the British Grand Prix, we developed an integrated creative campaign entitled ‘High-Performance Hygiene’. We shot editorial quality stills and video featuring Lewis Hamilton to amplify the campaign across social and media outlets.