T.M.Lewin

The Brief

T.M. Lewin enlisted the help of The Prophets to create and run a Black Friday content creator campaign. The primary objective of the activation was to drive sales across all product categories and re-introduce the refreshed T.M. Lewin brand to a diverse range of profiles.

The brief focused on leveraging our creator talent by tapping into known convertors and key brand-builders; ranging from celebrity personalities, micro sale drivers, and female tastemakers.

We created a mix of static and moving assets which would incentivise sales and lead to ROI.

Action

We procured seven talent within two weeks of sign off who created a total of 48 pieces of content. All assets worked together to underpin T.M. Lewin’s new brand campaign of ‘tailored to fit’ with each creator seamlessly showcasing the quality, cut and finish across all core product categories.

Importantly, we understood that females are often the purchasing gatekeeper within a household and secured known convertor Em Sheldon to provide reel, story and grid imagery to show what to buy for your partner over the festive period.

Finally, understanding this was a sales driven strategy we provided each influencer with a unique discount code so their followers could get an even greater deal in addition to the offering on-site. Not only did this enable T.M. Lewin to easily identify the number of sales each influencer generated, but it created cut through amongst their competitors resulting in astonishing Black Friday results.