OXWASH

Brief

Oxwash, the hyper efficient wet cleaning laundry service combines convenience and sustainability for conscious consumers. Our challenge was to build brand awareness in an engaging way, shining a light on our everyday wasteful water habits.

Action

To kickstart a mainstream conversation about Oxwash, we developed a news-gen story to bring to life the staggering waste of our primary resource in the UK today. Our environmental impact can be hard to visualise, so using Britain’s famous and largest lake as a metaphor, we could drive home the 360 billion litres of wasted water that British households are draining away each year.