Saunders & Long

The Brief

To launch the first ever fragrance from the ultra stylish men’s grooming brand, Saunders & Long, we created bespoke seeding kits for top tier media. The aim was to ensure that the fragrance, named Q, was front of mind for luxury fragrance round ups and product reviews.

Action

Inspired by James Bond, a covert document was delivered to top target media with a Save-The-Date announcement to pique interest. Targeted male grooming journalists were sent further details of the exciting new launch with an exclusive seeding kit. This consisted of a slick flight case filled with the new fragrance, a premium ready-mixed martini and glass, a branded Cuban cigar and a jigger for the full 007 experience.