SIMBA

The Brief

We’ve worked with sleep tech firm Simba since launch in 2016. As one of the UK’s original DTC brands, we cut our teeth on a new kind of storytelling for this emerging sector. We innovated a tired category and changed the way people shop for their mattress. In 2019, we developed Simba’s Sleep App, which notched up 50,000 users. The app tracked the quality of users’ sleep, plus mood, alcohol intake and happiness. In 2020, when the world went into lockdown, we knew we were sitting on a data goldmine. The team dug deep to find key insights that would show how Brits were sleeping and feeling as the pandemic unfolded.

Action

Britain’s Emotional ‘Corona Coaster’ identified five key moods during the critical newsworthy moments of 2020. We partnered with an international happiness expert, Dr. Andy Hope, to add commentary and combine the data to create impactful infographics.