Mahabis

Curve, the ultimate WFH shoe—

The Brief

After unsustainable expansion, mahabis lost its footing and went into administration. When it was acquired by a private equity firm, we were asked to manage the announcement to national business and trade outlets and deliver a digital first rebrand for the premium indoor shoe brand.

Action

Following a hugely positive response from the business press, we turned our attention to converting discerning tastemakers from the national media. By getting mahabis onto 100 journalist and influencer feet, we knew we could put the brand back on top. Curve, the elevated mahabis core style with sustainable design credentials, was placed with select ambassadors over the summer months to ensure the brand remained relevant throughout the year.

Mahabis curve gifting 3

Impact

mahabis became the go-to footwear brand for ‘time well spent’, with coverage in titles such as GQ, Esquire, Stylist, Mail Online, The Independent, The Telegraph and The Guardian. We knew we had shifted the dial when The Times declared; “these days, the brand to show off in is mahabis - the hip slipper of choice.” And, as the world shifted to endorse comfort at home, mahabis footwear has become the go-to shoe for our WFH lifestyles.

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