INEOS

The Brief

INEOS Hygienics launched their new ATL ‘Pure’ campaign which centred on a hand sanitiser plus moisturiser range focused on helping people get back to living in the new normal. The brief was to source three expert content creators who could authentically tie the product into their daily lives and provide docu-style assets that supported INEOS Hygienics wider campaign initiative.

Action

Each creator was hand-picked from a different background. We secured a barber, a mum of two and a chef who provided us with 30+ clips showcasing ‘a day in the life’ where the hand sanitiser + moisturiser would come into play.

INEOS Hygienics then utilised our in-house graphics team who turned these snippets into emotive black and white 30” and 15” edits. From safely prepping a kitchen service, to cutting a customer’s hair and having children running into the arms of their grandparents, each visual brought to life the ways in which the sanitiser was helping to give people their freedom back.