NearSt

The Brief

Max Kreijn and Nick Brackenbury developed technology that makes products on physical store shelves visible to shoppers searching online nearby. Businesses like Google use the technology to show real-time local product availability in search results. Our challenge was to make this B2B tech interesting to the average consumer and build brand awareness for a business that would otherwise be unknown to the general public, while making the founders credible industry voices within the retail landscape.

Action

We created a media washout of coverage around NearSt’s initial funding announcement, as well as publicising their partnership with Google. Once we educated retail journalists we could start to build relationships. To add value further, we offered commentary to all national, consumer and retail trade titles from the founders. Nick and Max became known as knowledgeable experts on the future of retail and the High Street, and we gained quick coverage within well-read publications. To generate interesting consumer stories, we took a deep dive into NearSt’s internal data and created compelling insights around what people were buying after lockdown, in the hot weather and during the ‘pingdemic’.