Wild is the new sustainable natural deodorant that is delivered direct to your door. Aluminium free with compostable plastic free refills and a 100% natural formula, the founder was scratching his head as to why his previous agency had failed to convert any editorial.
Wiping the slate clean, we took charge to deliver a multifaceted campaign that would have a measurable and meaningful impact on the business. The pressure was on to generate coverage and show the client how powerful PR can be when executed properly. Developing SEO rich articles, tried and tested reviews, NPD launches and business profiling, quickly created a much-needed buzz.
In our trial three-month period, we achieved over 100 pieces of quality feature stories, across the likes of Sky News [Ian King], GQ, The Guardian, The Independent, Grazia, Dose, Stylist and more. In doing so, we have built a cult following for the brands’ products and innovation. We’ve now secured over 360 pieces of coverage and have just launched the new soap, whilst unveiling their partnership with Sainsbury’s.
Alternatives to regular deodorant (if you’re looking to make the switch to natural or aluminium free)
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